Got a Target receipt sitting on your counter? Don’t toss it. The InformTarget survey gives you a chance to share your shopping experience and enter to win a $1,500 reward and the whole thing takes less than 10 minutes.
What is InformTarget?
InformTarget is Target’s official customer feedback program. After a store visit, shoppers can go online, answer a few questions about their experience, and submit their responses. It’s that simple.
Target uses this feedback to understand what’s working and what isn’t — from checkout speed to shelf organization. And as a thank-you for your time, eligible participants can enter a sweepstakes for a $1,500 prize.
How to complete the InformTarget survey — step by step
You don’t need to be tech-savvy to do this. Just follow these steps:
Step 1: Save your receipt after shopping
Your receipt contains the store number, transaction date, and other details you’ll need to get started. Don’t throw it away.
Step 2: Go to the official survey website
Open any browser on your phone, tablet, or computer and navigate to the InformTarget survey page linked from your receipt.
Step 3: Enter your receipt details
Type in the information exactly as it appears on your receipt. Even a small typo can block your access, so double-check before hitting enter.
Step 4: Start answering questions
Once your receipt is verified, the survey begins. Questions are straightforward and cover your recent visit specifically.
Step 5: Rate your experience
You’ll be asked to evaluate things like:
- Product selection and availability
- Store cleanliness and organization
- Employee friendliness
- Checkout speed
- Pricing satisfaction
- Overall shopping experience
Step 6: Leave written comments (optional but helpful)
Most surveys include a comment box. If something stood out — good or bad — this is where you explain it. Specific feedback is far more useful than a number rating alone.
Step 7: Submit and check for reward info
After submitting, you may see details about entering the $1,500 sweepstakes. Review any instructions carefully so you don’t miss out.
Who can take the InformTarget survey?
Not everyone qualifies, so it’s worth checking the basics before you start.
To participate, you generally need to:
- Be a legal resident of an eligible region
- Meet the minimum age requirement
- Have a valid, recent Target purchase receipt
- Complete the survey before the receipt’s expiration window closes
- Have access to an internet-connected device
Each receipt typically allows one survey entry. Multiple receipts from separate visits may each be eligible, but check the official rules to be sure.
What does the survey actually ask?
The InformTarget questionnaire focuses on your specific visit. Common topics include:
- How clean and organized the store was
- Whether the products you were looking for were in stock
- How staff members treated you
- How fast or slow the checkout process felt
- Whether you felt prices were fair
- Your overall impression of the visit
There’s also usually space to write in your own comments, which is genuinely worth using if you had an experience worth mentioning.
Why does Target run this survey?
Retailers can track sales data easily enough, but they can’t always tell why something went wrong or right. That’s where direct feedback matters.
When customers fill out the InformTarget survey honestly, Target gets insight it can actually act on:
- Identifying checkout bottlenecks before they become consistent complaints
- Understanding which product categories need better stocking
- Recognizing employees who are genuinely helping customers
- Spotting store-level issues that don’t show up in numbers
In short, your response contributes to real changes, not just a data spreadsheet nobody reads.
Tips for completing the survey the right way
A few things make the difference between a smooth experience and a frustrating one:
Do it soon after your visit. Receipts expire. Your memory of the visit is also fresher right after you leave the store, which means more useful answers.
Be honest. Generic five-star responses don’t help anyone. If the store was great, say so. If something was off, describe it specifically.
Use the comment box. Numbers tell part of the story. Words fill in the rest. A short sentence about why you rated something low is ten times more useful than the rating alone.
Enter your receipt details carefully. One wrong digit in the store number or transaction ID and you’ll be locked out. Slow down on this step.
Frequently asked questions about InformTarget
Do I need a receipt to participate?
In most cases, yes. The receipt contains information required to access the survey. Some promotions may offer alternative entry methods, but a receipt is the standard requirement.
How long does the survey take?
Most people finish in 5 to 10 minutes, depending on how much detail you include in the written comment section.
Can I take the survey more than once?
Each receipt is generally eligible for one survey submission. If you’ve shopped multiple times and have multiple receipts, each may qualify separately, subject to the official rules of the current promotion.
Is my information kept private?
Survey responses are typically used for internal research, service evaluation, and operational improvements. Target’s privacy policy governs how personal data is collected and used.
What if the survey website isn’t loading?
Try again later with a stable internet connection. Make sure your receipt hasn’t expired before attempting again.
What happens after I submit?
You’ll usually receive confirmation that your response was recorded. Depending on the active promotion, you may also receive instructions for entering the $1,500 sweepstakes.
Final word
The InformTarget survey is one of those small things that actually has a point. You spend a few minutes answering questions, Target gets feedback it can use, and you get a shot at a $1,500 reward. It costs you nothing but a little time.
If you’ve got a receipt from a recent Target trip, there’s no real reason not to do it. Just keep the receipt, visit the survey site, and answer honestly. That’s genuinely all there is to it.